Pickleball Just Got a $225 MILLION Boost… Here’s What It Means + Atlanta

Send us Fan MailThis week on KOTC we break down one of the biggest moments in pickleball history — a $225 million investment into the UPA and what it means for the future of the sport.From MLP and PPA growth to players cashing in, KOTC is diving into the real story behind the headlines (and calling out the misinformation along the way).We also recap the Atlanta tournament, including The rise of “Tama Time” and breakout performances. Major upsets and new faces shaking up the brackets Heated moments, body shots, and sportsmanship debates. Why line call issues are getting worse (not better). The dominance of top teams — and who can actually challenge them0:00 Start 5:00 Sponsors 13:32 Big investment 23:13 Atlanta 27:26 Womens Singles31:48 Mens Singles 37:45 Mixed Doubles 40:24 Mens Doubles 54:12 Womens Doubles 1:00:32 The Race 1:05:48 Questions Website: https://www.tylerloong.com/ KOTC All Accesshttps://www.youtube.com/channel/UCDiH-sjthLCovD8i79-AkWg/joinCode “KOTC” for insane discounts at: https://www.clubpickleballmastermind.com/kotcNext Mastermind is 8/12-8/14  pickleruniverse.com/2026-mlp#ticketoptionsClick the Vulcan link below for a discount to be applied to your order  https://vulcansportinggoods.com/pagesClick the Stack Athletics link below for discount to be applied to your orderhttps://www.stackathletics.com/JIMMY62262KOTC Merch - Use “KOTC” kitchpickleball.comNEW KOTC DISCORD https://discord.com/invite/kNR65mBemfNEW KOTC CAMEOhttps://www.cameo.com/morekotcInstagram: Tyler's IG - @tyler.loong  Jimmy's IG - @jimmymiller_pbKOTC IG - @morekingofthecourt  Facebook: / tyler.loong   --Support the show