Pickup, Delivery, and the UX Problem Nobody Confronts

Most restaurant brands think digital friction lives in the cart.They’re wrong.One of the biggest conversion killers happens much earlier—when guests have to choose pickup or delivery and tell your system where they are.That moment is called conveyance, and for many brands, it’s the single biggest friction point in the entire ordering journey.In this episode of Little Raps, Joseph Szala unpacks why restaurant e-commerce plays by different rules than retail, how disconnected ordering systems create what he calls the bifurcation tax, and why brands that unify marketing and ordering experiences are positioned to win.If your brand is chasing higher conversion, stronger AOV, and better guest sentiment… start here.Because if your digital front door can’t feed people, it’s not marketing.It’s friction.