Pierre Rochard: From MSTR to Strive — Bitcoin Treasuries, Bear Markets & Policy Battles

In this episode, we sit down with Pierre Rochard — founder & CEO of the Bitcoin Bond Company, board member at Strive, and one of the most respected voices in Bitcoin corporate strategy.Pierre dives deep into the evolution of Bitcoin treasury companies, from Strategy’s (MSTR) pioneering playbook to Strive’s (ASST) innovative approach with digital credit, perpetual preferreds, and corporate Bitcoin balance sheets.We cover:- The rise of Bitcoin treasury companies and their role in global adoption- How fixed-income wrappers are bringing institutional capital into Bitcoin- Why leverage and NAV matter for Bitcoin-backed corporations- The Bitcoin treasury bear market: consolidation, PIPEs & valuations- How regulation and lobbying shape the future of corporate Bitcoin- Risk management, audit oversight & securing Bitcoin as a corporate asset- Pierre’s thoughts on Strive, Strategy, and the path ahead for Bitcoin treasuries00:00 Introduction: Pierre Rochard00:44 Building Bitcoin Fixed-Income Products & Educating the Market01:56 Joining Strive: Profit Maximization, Austrian Economics & Corporate Purpose05:30 Digital Credit & Perpetual Preferreds09:24 Audit Oversight, Risk Management & Secure Bitcoin Custody11:57 Why Bitcoin Treasury Companies Matter for Global Adoption16:33 Index Exclusions, Value Investing & Why Holding Bitcoin Beats Fiat24:16 Regulation, S&P 500 Inclusion & How to Win Policy Battles for Bitcoin34:24 Bitcoin Treasury Bear Market: Valuations, Mergers & Market Psychology38:03 NAV Compression, AI/Gold Rotations & The Long-Term BTC Thesis51:15 PIPEs, Reverse Mergers & How to Finance Bitcoin Treasury Growth58:05 Trading Below NAV & Leverage Strategy01:03:38 JPMorgan Lending on BTC Collateral & Closing ThoughtsBig thanks to Little Bubble for allowing us to use his song: "One Chair": https://open.spotify.com/track/0XW7JgR2Nlg7WXGOeVT64h?si=a344b82984f74f81Mentions:- Pierre Rochard: https://x.com/BitcoinPierreDISCLAIMER: This is not is financial advice. This podcast is for educational and entertainment purposes only.Thank you for listening!Follow us on:- X: https://x.com/OneChairPod- Youtube: https://www.youtube.com/@OneChairPod