Pigeon Hill Brewing: Crafting a Community with Michael Brower

How do you go from Law to Lager? Michael Brower, co-founder and Chief Brand Officer of Pigeon Hill Brewing Company, shares his journey from law school to opening a successful brewery in Muskegon, Michigan. Michael shares the challenges and triumphs of starting with a small taproom, the rapid growth that led to multiple expansions, and the importance of local pride and community in their business model. Michael shares how the brewery’s began, the significance of the name 'Pigeon Hill,' and what visitors can expect when they visit the brewery. Links:Pigeon Hill Brewery: https://pigeonhillbrew.com/Subscribe to our Email Newsletter: https://totalmichigan.com/join/Find us on Facebook: https://facebook.com/totalmichiganWatch on YouTube: https://youtube.com/@totalmichiganShow Notes:00:00 The Unexpected Success of Pigeon Hill Brewing Company02:39 Michael Brower's Journey Back to Muskegon07:37 The Evolution of Pigeon Hill: From Idea to Expansion15:32 Navigating Growth and Embracing Local Identity23:42 A Deep Dive into Pigeon Hill's Offerings and Community Impact28:05 Connecting with Pigeon Hill Brewing Company OnlineMentioned in this episode:NWF AdVisit Our Sponsor: The National Wildlife Federation Great Lakes Chapter is working hard to protect what Michiganders love and that is our great outdoors. Learn more about threats facing all Michiganders and what the NWF is fighting for at https://nwf.org/greatlakes