Pillars for Creating Content That Converts and A Magnetic Personal Brand with Jera Foster-Fell

Want to explode your business and personal brand online? In this episode, Jera Foster-Fell, aka Jera Bean, shares how she built her TikTok from scratch to over 1.5M followers and different strategies to use for TikTok and Instagram to attract new audiences. Jera is giving away some of the same tactical tips she is hired to teach massive brands like Estee Lauder, MAC, and Adobe to apply to your business. Get ready to dive into content pillars like soft selling, hard selling, and MORE. Plus, get a sneak peek into Jera’s new course, The Video Editing Rodeo, to master creating content that attracts and converts. Listen in for expert tips to elevate your TikTok strategy and take your video content to the next level! Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Meet the social media coach for major brands like Estee Lauder, MAC, and Adobe. 03:00 How SoulCycle shaped Jera’s approach to social media. 10:00 Which platform should I focus on, Instagram or TikTok? 16:00 How to find the perfect content style for your brand. 20:45 What is your content strategy for naturally selling on social? 26:00 Hard selling vs. soft selling on social media. 28:30 How TikTok’s algorithm and FYP improve your content and engagement. 35:00 The course to master your video editing skills. 37:45 Why do apps like CapCut offer more control? 40:00 Why going viral isn't always beneficial for your brand. 44:45 Jera’s top tip to succeed on TikTok. RESOURCES Check out the BONUS CONTENT HERE! Check out Jera's Course - The Video Editing Rodeo HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Jera IG: @jera.bean Follow Jera TikTok: @jera.bean Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness