Pílula #09 — Zero to One: A Pergunta Que Ninguém Tem Coragem de Fazer

Peter Thiel, fundador do PayPal, diz que a pergunta mais importante que um empreendedor pode fazer é: o que eu sei que a maioria das pessoas discorda de mim? Essa é a ideia central de Zero to One — e ela muda tudo. Nessa pílula, Romullo Helbingen explica a diferença entre copiar o mercado e criar uma categoria, com um exemplo real do Club M Alphaville.

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