EPISODE · Jan 8, 2019 · 1H 12M
品牌洗脑怕不怕|异能电台Vol.164
from 异能FM X 全球设计故事 · host 异能FM X 全球设计故事
一整个专业团队，借助数据的力量，研究消费者行为，挖掘认知心理，结构我们的内心，创造无尽的欲望来控制我们的大脑，这就是品牌设计者们不遗余力做的事情。本期电台节目，我们就来揭晓品牌策略者们使用的种种伎俩，以及我们被套路的深层次原因。相信本期节目会为设计师们带来更多思考，也会让你在套路别人的时候更有“底气”。书籍推荐《brandwash》
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品牌洗脑怕不怕|异能电台Vol.164
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