品牌早自习 Vol.001 | 反套路

from 品牌早自习 · host 小宇哥

今天是2026年8月26日星期三。今天的关键词是：反套路。不管是Gap在牛仔品类里的逆势翻盘，还是宜家把自己拍成奢侈品香水，再到肯德基中国直接自己拍短剧，所有跑得好的案例都在干同一件事——把消费者看腻的那套东西，翻过来重新讲一遍。

Episode metadata supplied by the publisher feed · Published Aug 26, 2026

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品牌早自习 Vol.001 | 反套路

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