EPISODE · Aug 31, 2026 · 18 MIN
品牌早自习 Vol.005 | 不按套路出牌
from 品牌早自习 · host 小宇哥
今天是2026年8月28日星期五。今天的关键词是：不按套路出牌。你会发现，最近这48小时里跑得好的创意，全都在干同一件事——不按常理出牌。一个酸奶品牌开了家奶牛SPA、一个饼干品牌借妈妈群聊的骂战上位、一个博彩公司用90年代嘻哈歌打天下、一个咖啡品牌把罗永浩和陶喆的梗玩到极致。所有这些案例，都在告诉你同一件事：在这个信息过载的时代，按套路出牌等于没出牌。
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品牌早自习 Vol.005 | 不按套路出牌
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