EPISODE · Aug 31, 2026 · 21 MIN
品牌早自习 Vol.006 | 产品即叙事
from 品牌早自习 · host 小宇哥
今天是2026年8月29日星期六。今天的关键词是：产品即叙事。你会发现，最近跑得好的创意，都在干同一件事——不跟你说产品参数，而是把产品特点讲成一个你想听的故事。汉堡王把"火烤"讲成了"火让一切史诗"，Calvin Klein把"合身"讲成了"穿上就自信"，云南白药把"中草药"讲成了"土地与生长"。所有这些案例都在告诉你：在这个产品同质化的时代，谁能把产品讲成故事，谁就能赢。
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品牌早自习 Vol.006 | 产品即叙事
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