【品牌縱橫談】── 第18集

from 南道不知道 · host 王炳南

老王今天要來談談品牌關於品牌常被討論到的不外乎是品牌形象、品牌角色但老王這次不談這些想要談談品牌的縱橫關係企業為滿足消費者的需求而創造了新品牌而品牌的管理就在於如何於企業內各事業部品牌的縱向關係以及因應不同通路產生對應包裝的橫向關係於兩者中取得平衡並兼顧兩者 -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Sep 17, 2019

Embed this episode

Attribution link and audio player

Ready to play

【品牌縱橫談】── 第18集

0:00 2:06

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of 南道不知道?

This episode is 2 minutes long.

When was this 南道不知道 episode published?

This episode was published on September 17, 2019.

Can I download this 南道不知道 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!