Pink Goldfish by Stan Phelps, David Rendall

https://thebookvoice.com/podcasts/2/audible/97800 to listen full audiobooks. Title: Pink Goldfish Author: Stan Phelps, David Rendall Narrator: Stan Phelps, Mike Maddock, David Rendall Format: mp3 Length: 5 hrs and 9 mins Release date: 03-14-19 Ratings: 4.5 out of 5 stars, 17 ratings Genres: Advertising Publisher's Summary: Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws instead of fixing them.