Pinpointing Growth for Away-From-Home Tissue using Consumer Foodservice Data

When looking at away-from-home tissue products, developedmarkets do not offer much growth as many of the markets are alreadysaturated. Manufacturers should be examining the growth ofcorrelating industries to examine new areas for growth, especiallyin the consumer foodservice industry. Monitoring growth in thefoodservice industry can give away-from-home tissue companies abetter understanding of where consumers are spending their moneyand opportunities for away-from-home tissue products. In thispodcast, Elizabeth Friend, Consumer Foodservice Strategy Analyst,explains how to use Euromonitor's consumer foodservice data topinpoint growth markets for away-from-home tissue companies. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.