Pinterest's New Video Pin Features Explained
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Pinterest has been steadily investing in video content, and its Video Pins now come with several features worth knowing about if you use the platform regularly. Idea Pins — Pinterest's short-form, multi-page video format — let creators combine several video clips into a single swipeable pin, similar to Instagram Stories but designed to stay permanently on a profile rather than disappearing. This format has become the primary way Pinterest pushes creator content into more feeds. Pinterest also rolled out enhanced video analytics for creators, showing watch time, completion rate, and audience retention — data that was previously only available for static image pins. This lets creators understand which parts of a video keep viewers watching versus where they drop off. Another addition is in-pin shopping tags for video content, letting brands and creators link specific products directly within a video pin, turning inspirational content into a more direct shopping pathway. Pinterest has said video content now drives a significant share of overall engagement on the platform, which explains the continued investment in these features throughout the year.
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