Pioneering Pipeline Growth Through Education

Mason Cosby, CEO & Co-Founder of Scrappy ABM, has successfully cultivated a $1M active pipeline without any traditional outbound sales methods. Leveraging educational LinkedIn content and active event participation, Mason educates his audience on scrappy account-based marketing approaches to establish a pipeline driven by inbound leads.About this Pioneer > 0:30Biggest Challenges > 4:23Looking Forward > 6:06100 Pennies Game > 7:56Final Thoughts > 13:46View the 100 Pennies Game: Click Here!Follow Mason Cosby on LinkedInFollow Ariana Shannon on LinkedInAbout this PioneerMost marketers are struggling to keep up. Between a new term daily, new tools, new strategies, and the ever-looming sense of imposter syndrome, marketers are struggling to keep their heads above water.That's why I create content daily to help you see you aren't alone.I am very publicly building a podcast focused on Marketing Careers.I am very publicly trying to learn how to balance work and life.I very publicly share how to build Scrappy ABM programs.And I am working through how to live out my faith as a Christian in the B2B Tech world.None of this is easy.But it's essential to work through to find personal, spiritual, financial, and professional success.So if you're looking for your new marketing friend to stumble forward with, welcome.Please send me a connection request or give me a follow.Now for a lil bit more about me.