Pioneering Plant-based Luxury Skin Care with Tammy Fender

Early in her career as an esthetician, Tammy Fender recognized a disconnect between luxury skin care and natural ingredients for her clients. This led her to create her own namesake brand targeting plant-based luxury skin care and holistic living on every level—body, mind and spirit.Today, Tammy discusses how she conveys her calming energy through her brand and encourages people to connect to the plant kingdom through her products.You’ll also gain insight into:Tammy’s story on starting and growing her brandHow she has found her favorite and most effective ingredientsTheir most effective ways to educate partnersHow Tammy Fender competes with mainstream brands in the spaceYou’ll also hear Tammy talk through one of their hero products which landed them an Allure’s Best of Beauty award in 2020, as well as the brand’s most powerful marketing initiatives.This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co