Pioneering purpose: the Pulsar story

“Being a pioneer is in our DNA.” It’s a bold statement by Laurynas Pranckus, head of digital marketing at thermal imaging and night vision expert Pulsar. The brand is part of the Yukon Group and over the years it has done nothing but pioneer in the industries in which it operates. The first company to release a digital night vision riflescope Check. The first to release a thermal imaging device for civilian use? Double check. But the road to get here has not always been easy... Listen to our full interview with Laurynas to hear more about Pulsar, Yukon, and the group's mission to deliver premium products while also seeking to leave the industry in a better place than when it found it.