Pioneering Story-Driven Marketing Strategies in Gaming with Neel Upadhye

Neel Upadhye is an award-winning writer, director, and transmedia storyteller with over 15 years of experience in the video game industry. After starting as an assistant editor, he rose to become the marketing creative director at Electronic Arts (EA), where he played pivotal roles in marketing and narrative development. His contributions included multiple internet-breaking shorts for Apex Legends and the production of Star Wars: The Old Republic and Squadrons - "Hunted," which won the Silver Pencil.  Today, Neel runs a thriving consultancy, collaborating with major clients like Scopely and Giant Skull. Tune in to hear the behind-the-scenes on how he changed game marketing from transactional to compelling storytelling.