EPISODE · May 24, 2024 · 14 MIN
Pioneering Tactical Partnership Plays
from B2B Pipeline Pioneers · host SalesIntel
Mark Kilens, CEO and co-founder of TACK, is pursuing partnerships with creators and customers to penetrate new audiences. While investing heavily in community, partnerships, and brand for pipeline generation, Mark plans to avoid two traditional approaches to building pipeline.About this Pioneer > 0:35Biggest Challenges > 2:26Looking Forward > 5:43100 Pennies Game > 7:56Final Thoughts > 12:34View the 100 Pennies Game: Click Here!Follow Mark Kilens on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerMark Kilens, CEO and Co-founder of TACK ⛵️, pioneers a People-first GTM model at TACK, a B2B media network, and go-to-market firm. With a mission to humanize business interactions, TACK partners with companies like Commsor, Swoogo, and ZoomInfo, optimizing go-to-market strategies.Formerly CMO at Airmeet, Mark led global marketing efforts. At Drift, as VP of Content and Community, he managed Drift Insider, a community with 65,000+ members, and led events like FLASH and HYPERGROWTH.Mark's journey began at HubSpot, where he helped thousands scale their inbound strategy before founding HubSpot Academy, educating millions and contributing to over $600 million in revenue.Beyond work, Mark indulges in steak and lobster, golfing, and ocean adventures.Go fast, take chances!
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Pioneering Tactical Partnership Plays
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