EPISODE · May 27, 2025 · 22 MIN
Pioneering the Movement with New Frontiers
from Common Roots
In this episode, we talk with Jake Collier, Co-Founder of New Frontiers Natural Marketplace in Solvang, CA and a founding member of INFRA. Jake shares stories from the early days of the natural foods movement and reflects on the importance of community, passion, and education in building a successful business. He also highlights INFRA’s role in uniting and supporting independent retailers.
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Pioneering the Movement with New Frontiers
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