Pirate Funnel: The Sales Funnel To Analyze, Prioritize, And Execute Your Business Strategy

Venture capitalist, Dave McClure, coined the acronym AARRR which is a simplified model that enables to understand what metrics and channels to look at, at each stage for the users’ path toward becoming customers and referrers of a brand. This funnel goes through: Acquisition Activation Retention Revenue Referral It is important to highlight that this is a model, and as such, it doesn’t represent the actual behaviors of users or customers. Instead, that is a simplification that helps identify the crucial actions and marketing tactics to implement to make sure a user becomes a paying customer. https://fourweekmba.com/pirate-metrics/