Pitch Perfect: Richard Robinson on Why 2025 Is the Year of Bold Marketing Moves

from Agency Alchemy · host Agency Alchemy

In this episode of Agency Alchemy, we sit down with Richard Robinson, Executive Director of Ingenuity+, to unpack the evolving landscape of brand-agency relationships. With UK marketing budgets surpassing £40 billion and digital ad spend hitting new highs, agencies and brands must be “Pitch Perfect” to stay ahead. Richard shares insights on why 2025 will be a transformative year for agencies, the growing workload for marketing directors, and how AI is reshaping the industry. Plus, we explore the resurgence of local hero brands and why creativity is more important than ever.

Episode metadata supplied by the publisher feed · Published Feb 13, 2025

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Pitch Perfect: Richard Robinson on Why 2025 Is the Year of Bold Marketing Moves

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This episode is 23 minutes long.

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This episode was published on February 13, 2025.

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