PitchFest Prize Winner, Market Standout: Spirence’s Scalable Approach to Mental Wellness

In this episode of WorkTech, George LaRocque sits down with Laura Kunz, co-founder and Chief Growth Officer of Spirence, the runner-up at this year’s HR Tech PitchFest. Spirence is tackling a critical gap in workplace mental health: the 75% of employees who don’t need clinical care but still want support. Laura shares how her background in behavioral health shaped the platform’s preventive approach, why Spirence is designed for daily use rather than crisis moments, and how their model is driving unexpected engagement with traditional EAPs. They also unpack the PitchFest experience, the credibility boost it delivered, and Spirence’s momentum with partners like Aon and PEOs. If you’re thinking about mental health benefits, distribution strategy, or what it takes to stand out in a crowded HR Tech market, this one’s for you. Key Topics in the Episode: Why most workplace mental health solutions serve only 25% of employees Spirence’s behavioral health roots and preventative care model How Spirence drives EAP utilization by building trust and accessibility The PitchFest experience: refining the message, building credibility, and accelerating partnerships Spirence’s go-to-market strategy through PEOs, resellers, and Aon What’s next: product evolution, growth targets, and Series A planning Learn more about Spirence at spirencewellness.com Get more HR and Work Tech market intelligence and tech insights at 1worktech.com Learn more about your ad choices. Visit megaphone.fm/adchoices