Pitching to Podcasts | Michelle Glogovac

Send us Fan MailIn the ever-evolving world of book marketing, podcasts have emerged as a crucial platform for authors to share their stories, build their brands, and connect with readers. In this episode of Authors Who Lead, I speak with expert publicist and author Michelle Glogovac to explore the intricacies of podcast pitching and the importance of personal branding in the literary world.Timestamp:00:00 Michelle Glogovac, podcast matchmaker, author, entrepreneur.04:33 Empathy and relationships create hope and inspiration.07:25 Podcast hosts discuss copy and paste pitches.10:21 Book coach seeks authentic connections with writers.14:01 Proud stalker uses info in conversation effectively.17:55 Chapter 1: Understanding and connecting with clients.19:12 Identify the target audience and share a personal story.23:28 Professional speaker shares last-minute TED Talk story.26:13 Evaluating pitches, struggling to distill expertise.30:29 Podcast appearances help sell books and attract clients.34:38 Agent changes, publishing delays, and marketing challenges arise.37:17 The Author discusses the importance of being media-ready.39:15 The Media kit should be easily accessible online.42:36 Encouraging proper conduct in business and content sharing.45:32 Subscribe for weekly episodes on authors who lead.Full show notesCOMMUNITY PROGRAMS📚 Write and Publish your bookCONNECT📷 Instagram🎬 TikTok👫🏻 Facebook💼 LinkedIn🐦‍⬛ Twitter🤝🏻 Apply to be a GuestLEAVE A REVIEW✍🏻 Review on Apple Podcasts✍️ Review on Spotify🖱️ Episode Webpage