EPISODE · Apr 8, 2025 · 52 MIN
Pitching with Purpose with Christine Sheller | April 8, 2025
from Monday Meeting · host Monday Meeting
In this episode of Monday Meeting, host Lee Smalt talks with Christine Sheller, Senior Vice President of UX Research and Design at O3 World, about the art of pitching creative ideas effectively.This episode includes:Christine's journey from traditional graphic design to UX leadership, building brands, products, and teams throughout her career, particularly in the fintech industryInsights on what separates successful pitches from forgettable ones: connecting to business goals, understanding client needs, and avoiding the "surprise pitch" approachThe importance of client collaboration in the creative process rather than hiding work until a big revealHow to balance creative freedom with strategic boundaries, and why constraints often lead to better creative solutionsThe value of showing process and unpolished work to build client trust and participationPractical advice for new freelancers on structuring pitch conversations and protecting their creative work from being used without compensationThe growing role of motion design in UX experiences and how static designs are "not passing muster anymore"Christine's experience as a mentor and teacher, including at Art Center College of Design and through platforms like ADP ListNext week, Lee will be joined by Juan Behrens, who worked with Buck in their pitching department. Juan will discuss pitching motion design for large agencies, sharing insights from his experience working with major brands. Keep an eye out for our next newsletter dropping soon, and be sure to subscribe!Visit MondayMeeting.org for this episode and other insightful conversations from our motion design community.SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMonday Meeting LinkedInMonday Meeting InstagramMonday Meeting BlueskyChristine's LinkedInADP ListAnimalators Podcast
What this episode covers
In this episode of Monday Meeting, host Lee Smalt talks with Christine Sheller, Senior Vice President of UX Research and Design at O3 World, about the art of pitching creative ideas effectively.This episode includes:Christine's journey from traditional graphic design to UX leadership, building brands, products, and teams throughout her career, particularly in the fintech industryInsights on what separates successful pitches from forgettable ones: connecting to business goals, understanding client needs, and avoiding the "surprise pitch" approachThe importance of client collaboration in the creative process rather than hiding work until a big revealHow to balance creative freedom with strategic boundaries, and why constraints often lead to better creative solutionsThe value of showing process and unpolished work to build client trust and participationPractical advice for new freelancers on structuring pitch conversations and protecting their creative work from being used without compensationThe growing role of motion design in UX experiences and how static designs are "not passing muster anymore"Christine's experience as a mentor and teacher, including at Art Center College of Design and through platforms like ADP ListNext week, Lee will be joined by Juan Behrens, who worked with Buck in their pitching department. Juan will discuss pitching motion design for large agencies, sharing insights from his experience working with major brands. Keep an eye out for our next newsletter dropping soon, and be sure to subscribe!Visit MondayMeeting.org for this episode and other insightful conversations from our motion design community.SHOW NOTES:Monday Meeting PatreonMonday Meeting DiscordMonday Meeting LinkedInMonday Meeting InstagramMonday Meeting BlueskyChristine's LinkedInADP ListAnimalators Podcast
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Pitching with Purpose with Christine Sheller | April 8, 2025
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