Pity Marketing is Weird & Bad!

This week, Sara and Jules are discussing pity marketing — why consumers are sick of it, why it’s a bad business strategy, and what you could do instead!Follow Hot Cakes on Instagram!Do you have a hot take? Email us at [email protected]!Support the show on Ko-FiWhere to find Jules (she/her):@juliettepecautdesignswww.juliettepecautdesigns.cominstagram.com/juliettepecautdesignsMailing list: https://juliettepecautdesigns.com/pages/subscribeWhere to find Sara (they/she):www.bostonfibercompany.cominstagram.com/bostonfibercompanyJules’ WIP: Pattern: Farasta by Juliette Pécaut (from Laine 52 Weeks of Sweaters)Yarn: JPD Suri Silk Lace held with JPD Merino Fingering https://juliettepecautdesigns.com/products/suri-silk-lace-naturally-dyed-wool-yarnhttps://juliettepecautdesigns.com/products/merino-fingering-naturally-dyed-wool-yarnSara’s WIP:Pattern: Simply the Vest by Juliette PécautYarn: Noro TensanThings we mention:Hello Lavender oyster earringsHapBee Creative Studios stitch markersForager Fabrics KickstarterBig Up Box Yarn Truck Go Fund MeWool Works — July 18https://www.wool.works/Boston Fiber Festival — Sept 12-13https://bostonfiberfestival.com/Music by Steve Ingle