Pivot Founder Chris Cocalis on Bike Manufacturing, e-commerce, and Adopting New Tech

Chris Cocalis is the founder and president of Pivot Cycles based in Tempe, Arizona. Pivot is known for creating cutting-edge, high performance mountain bikes and also for sponsoring many talented athletes over the years while giving back to the community. In this episode we talk about the mountain bike design process and how bikes are manufactured. Chris fills us in on current trends in the bike world, the benefits of sponsoring and working with pro-level riders, e-commerce challenges, new technologies, and why Pivot doesn’t offer builds priced less than $5,000. --Keep up with the latest in mountain biking at Singletracks.com and on Instagram @singletracks