Pivot or Fail: Saving Luxury Resort in Financial Crisis - Courtney Smith

How would you convince people to come to a luxury resort in the middle of the Great Recession? In this episode, I talked with Courtney Smith, an online entrepreneur, triathlete, and mother who does it all!Courtney started law school in her 20s but never finished her education because she was already busy being the Marketing Director of a luxury resort in AZ, USA.How did she get to that stage? Make sure you listen to the full episode (ps. use the episode chapters :P )!Her story is beyond inspiring for women, parents, young people, and any ambitious human who wants to start a business.✨ Episode Chapters:2:30 Dropping Law School to Start Marketing4:07 $350M Project in 2008 Financial Crisis - Case Study7:40 Do ChatGPT make writers lose their jobs?8:30 Preparing for the future, knowing AI is advancing10:41 Starting an online business in 2009 😰11:14 Courtney’s early days in business: fails & lessons16:31 How to find clients?18:09 People don’t know SEO 😇19:50 How to deal with different clients?23:50 The most important thing in a client relationship24:12 SEO tips for local businesses26:50 Marketing is expense and cost28:31 Courtney’s reflection on growing OVER TIME.29:58 ENTREPRENEUR LESSON 👉🏼 YOU 👈🏼NEED TO KNOW.32:34 STOP comparing yourself.33:30 Successful people DO THIS.🔗 CONNECT WITH Courtney👥 Instagram: @smithcourtneymarie💻 https://www.youtube.com/@Smithcourtneymarie 📱 https://www.facebook.com/smithcourtneymSubscribe: The Aspiring CMO