Pivot to Purpose: Near-Death, Faith, and Hip-Hop Launched an Agency Bridging Urban & Outdoor

Send us Fan Mail"We only thought two types of people owned guns growing up: cops and street kids." That mindset drove Cush and Breezy to dedicate Season 2 entirely to women and the stories often ignored in the outdoor world. They kick off the season by detailing their full-circle journey: the music studio hustle, the near-fatal COVID experience that triggered a spiritual calling, and the launch of Apex Mountain, the agency dedicated to bridging the gap between urban and outdoor demographics. Find out why they believe gun laws are inherently racist and how they're using their platform, faith, and hip-hop culture to change the conversation and increase representationBrief Description: Cush and Breezy kick off Season 2 by explaining their intentional choice to feature only women guests this season, diving into the unique and evolving role of ladies in the outdoor and firearm spaces. They share their incredible personal story, recounting how their brotherhood was forged while working at a music retailer, which led to eight years running the Forever Dope Media Group studio.The hosts detail how their path drastically changed following Breezy's near-death battle with COVID (ventilator, hospitalization), which solidified their faith and acted as the "North Star" for their next venture. This led to the launch of Apex Mountain, a marketing agency with the core mission to "bridge the gap between the urban and outdoor markets" (Black, Latino, and other minorities). They explain why the traditional gun industry is decades behind others, and why they believe it's essential to have uncomfortable conversations about the racist history of gun laws (citing the Black Panther movement) to achieve true representation and education. Support the showThank you for listening! Follow us @WEAREOTBP