Pivoting - The Bottom Line

What this episode covers

Can a sudden change in direction save a new company? Evan Davis and his guests hear stories about the start-up's nightmare: the original product is not selling, and cash is running out. Can changing focus - with a new service or product - pluck success from the jaws of doom? Speaking to entrepreneurs and experts, he learns about how in a range of sectors, from sanitary products to event ticketing, the key is to shift while staying true to the original vision. Guests: Celia Pool, cofounder DAME Edmund Glover and Nick Stone, FIXR Ramdane Mir, cofounder Cobbleweb

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Frequently Asked Questions

How long is this episode of The Bottom Line?

This episode is 27 minutes long.

When was this The Bottom Line episode published?

This episode was published on June 27, 2019.

What is this episode about?

Can a sudden change in direction save a new company? Evan Davis and his guests hear stories about the start-up's nightmare: the original product is not selling, and cash is running out. Can changing focus - with a new service or product - pluck...

Can I download this The Bottom Line episode?

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