Pivoting a Business Strategy: LimeLily Founder Twila Kaye on Reinventing Your Company

LimeLily founder and CEO Twila Kaye (also known as Twila Hieselman) joins us to break down how she navigated a major business strategy pivot — from running a corporate gifting company to reshaping its direction for long-term growth. We dig into the signals that told her it was time to pivot, how she rallied her team around a new vision, the mistakes she avoided (and the ones she didn't), and what founders should know before making a similar leap. If you're a business owner, entrepreneur, or executive weighing a strategic pivot, this conversation offers a real, tactical playbook.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.