Pivoting for Success - The Haute Wick Social

Note: In Your Business is now What’s Next? We’ve refreshed the name, but the conversations you love are still here. These bonus episodes were originally released under In Your Business and remain part of our archive. To kick off our second season, we have a great story to share about resilience and transformation. We are joined by Ashley Casto, owner and founder of The Haute Wick Social, a business that navigated the tumultuous waters of COVID-19 by shifting its entire business model. Before the pandemic, The Haute Wick Social was renowned for its vibrant candle-making parties. However, when the world suddenly shifted gears, so did Ashley. Recognizing the need to adapt, she made the bold decision to transition from in-person experiences to a thriving e-commerce and retail venture. In this episode, we'll explore the journey of pivoting a business model amidst uncertainty. We'll uncover the challenges faced, the strategies used, and the lessons learned along the way.