Pivoting from B2B to D2C - CEO Shamini Rajarethnam of Rationale

from Uncommon · host Jordan Michaelides

This clip is taken from our episode with Shamini Rajarethnam, CEO of Rationale Skincare. In this clip, Shamini talks about how she helped Rationle expand and pivot to D2C after traditionally only servicing the B2B market.

Episode metadata supplied by the publisher feed · Published Sep 20, 2021

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Pivoting from B2B to D2C - CEO Shamini Rajarethnam of Rationale

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