Pivoting From Coupons to a Content Affiliate Marketing Program with Marshall Nyman

Ever thought about how to amplify your brand's revenue through affiliate marketing? Tune into this episode where we chat with Marshall Nyman, founder and CEO of NYMO & Co, who enlightens us on everything affiliate marketing. He opens up about his journey, guiding early-stage brands generating revenue between two to fifty million dollars, and his unique coupon strategy that guarantees better conversion rates and Average Order Value (AOV).In our deep conversation with Marshall, we get the lowdown on optimizing affiliate programs. We discuss the importance of understanding a brand's goals, the best methods to evaluate publishers, and how to set up buckets and commissions. Marshall also imparts invaluable insight into building a sharp affiliate program and how to make things easy for your affiliates. But don't be fooled; it's not just about securing affiliates; it's also about actively pursuing potential partners and ensuring they comply with the rules. Our chat is rife with tips and strategies for those just starting in the affiliate marketing world, looking to boost their game.Wrapping up our enlightening discussion, we delve into the recent trends in affiliate marketing and touch upon the importance of mental health and self-care for business owners. With the affiliate industry adapting to its post-pandemic state, Marshall shares how to motivate employees to take the time they need off work. We also nerd out over the potential of new content platforms and other marketing avenues. This episode is a gold mine of actionable insights and strategies and is not one to be missed! The hottest affiliate recruitment tool of 2026 is Alfie. There is a 7-day free trial and a no-risk 30-day money-back gauranteeGo to Dustinhowes.com/trial to sign up If you’re serious about affiliate partnerships, you need to know FMTC. They help brands connect with qualified, trusted content partners instead of wasting time on low-quality traffic. FMTC is where top publishers go to discover offers they actually want to promote—and where brands go to scale affiliate revenue with real relationships, not spammy outreach. If you want smarter affiliate growth, check out FMTC at Dustinhowes.com/fmtc Have you heard about Inflektion yet? They are changing the game in Affiliate marketing.The only platform with personalized funnels to scale partnership marketing for brands, agencies, influencers, and affiliates. Catering to the health and wellness space, this tracking soluition is helping build landing pages for partners in a manner of minutes instaead of weeks. They have social listening to capture all the content your brand is creating so that you can find more partners talking about yFor more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com