Pivoting in a Crisis: Vari’s Journey from Dallas to Global Success

Dave sits down with Jason McCann, co-founder and CEO of Vari, for an in-depth look at how a simple idea of solving workplace back pain became a catalyst for workspace innovation on a global scale.  They discuss the origins of Vari (formerly Varidesk), detailing the company’s pivot moments, including its major rebranding and its rapid adaptation during the COVID-19 pandemic, which allowed the business not only to survive but thrive. The conversation also explores the advantages of building a business in Texas, the significance of company culture, and the human element behind business decisions and growth.They also talk about the entrepreneurial mindset that fueled Vari’s explosive growth, the flexibility and community spirit found in Texas, and the continuously evolving vision for the workspace of the future. Jason offers advice on navigating local market challenges, leveraging economic development resources, and designing agile work environments, also sharing anecdotes about product innovation and the role of feedback in shaping their ever-expanding portfolio.Get your free Texas business expansion or relocation resources today by visiting www.TexasEDConnection.com