Pivoting my Niche with Lucinda Empson

Divorce can result in an INCREDIBLE journey of transformation… This is what Lucinda Empson - a member of the Better Bolder Braver community strongly believes. “There are many personal and professional challenges standing between pre-divorce and the new YOU”, she says... “Divorce does not mean lonely.” Lucinda hosts a community for professional women, who are getting divorced - a place where busy professional women can take time out to recharge, learn something new and make friends… women juggling work, home and the demands of a divorce. But divorcing women hasn’t always been Lucinda’s niche audience. She is a medical doctor. And so when she joined the Better Bolder Braver community, it was doctors whom she assumed she was best placed to coach. But the work that she’s done in the community - working through our Coach’s Marketing Journey - has helped her to realise that just because a person’s journey mirrors your own doesn’t mean it is most nourishing for you to coach them. We learned on a recent Marketing Masterclass with Vix Anderton about someone who is very energised by coaching fellow recovering perfectionists. But some people are better placed serving others, with quite different life paths. And that this is related to our own relationship with our past. Have you really considered who your ideal client is? On what inspiration are drawing in order to know who you are best placed to surround yourself with? Why is niching so important for the sustainability of your marketing and your business? We will discuss all of this with Lucinda, who will generously and openly be sharing with us how she came to pivot her niche and how she is now building a very exciting and unique coaching business as a result.