Pivoting Through LinkedIn—with Joe Apfelbaum

When your company stops growing, you need to start thinking about changing up what you’re doing. Today’s guest is Joe Apfelbaum, CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, New York. Joe is a business strategist, marketing expert, certified Google trainer, and the author of High Energy Secrets: How I Lost 95 Pounds, Kept It Off and Have Higher Energy Levels Than Ever! He’s also known for motivating entrepreneurs at events and on social media. Meny Hoffman talks with Joe about how he took risk early on to build Ajax Union and how he pivoted to the business he has now using LinkedIn. He explains why LinkedIn needs to be part of your strategy and breaks down the steps on how to build a strategy for your LinkedIn success. He also shares some practical tips on how to build your personal brand.