Pivoting to Prosperity with Lori Lyons : Midlife Reinvention, Podcasting Triumphs, and the Power of Collaboration

Send us Fan MailImagine pivoting your career at 54 and finding success in an entirely new field—Lori Lyons did just that. Join us as we sit down with Lori, the dynamic founder of Igniting Your Business and host of the Encore Entrepreneur podcast. From her inspiring transition from school teacher to digital marketing maven, Lori shares how her passion for helping midlife entrepreneurs fueled her journey. Discover the pivotal moments that led her to become a self-taught website design expert and the unique podcast format she developed during the pandemic to share her expertise.Ever wondered how a prank could turn into a thriving podcast? I unveil my own unexpected podcast journey that started as an April Fool's joke in 2022. With no initial plan, navigating the waters of podcasting was challenging yet rewarding. Get a behind-the-scenes look at my innovative strategies, including conducting Facebook Live sessions and the essential role my team plays in editing and social media management. I'll also share some practical tips for new podcasters, emphasizing the importance of standout podcast titles and visually appealing tiles.We wrap up this episode by focusing on the power of collaboration and the importance of persistence in podcasting. Lori and I share strategies for podcast growth, from clear branding to consistent content creation. Listen to personal stories that emphasize the joy of trying new things, like learning to ride a motorcycle at 62, and the inspiration that comes from continuous learning. This episode is a rich tapestry of insights, aimed at empowering midlife service providers and consultants to harness the full potential of podcasting.Connect with Lori Lyons https://lorilyons.me/Stay tuned for the next episode of  Ready Set Collaborate with Wanda Pearson. Subscribe - Follow and Like Ready Set Collaborate with Wanda Pearson