Pizzas, Meatballs and Mammoths: The economics of minor league baseball rebrands

What do frozen pizzas, supper clubs and mammoths all have in common? Each one has been used as an alternative identiy for a professional baseball team this summer. And if you talk to the leaders of the actually-named Wisconsin Timber Rattlers, Beloit Sky Carp and Erie SeaWolves respectively, they all wonder why they didn't try it out sooner. WTMJ's Adam Roberts explores the phenomenon of minor league baseball temporary rebrands, including how much money the theme nights bring in.