PJ Pereira on marketing that reaches across the aisle

Rupert Maconick sits down to chat with PJ Pereira about effective marketing messaging, addressing divisiveness, and what he learned working on a powerful COVID-19 vaccination campaign.PJ Pereira is the Creative Chairman of Pereira & O'Dell. His agency worked on brand-sponsored films such as "The Inside Experience” and “The Beauty Inside".Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.