EPISODE · Dec 10, 2013 · 6 MIN
Plain Packaging Back in the Spotlight in the UK
from Euromonitor Podcasts · host Euromonitor International
The proposed plain packaging law in the UK, previously turned down, is now back in play. An academic review of plain packaging has begun, examining Australia’s success with the law. Shane MacGuill, Tobacco Industry Analyst at Euromonitor, expects a similar law to be passed in the UK before the next election in 2015. Now that plain packs are back on the agenda in the country, worldwide discussion is expected to follow which could spell bad news for tobacco companies.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.
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The proposed plain packaging law in the UK, previously turned down, is now back in play. An academic review of plain packaging has begun, examining Australia’s success with the law. Shane MacGuill, Tobacco Industry Analyst at Euromonitor, expects a similar law to be passed in the UK before the next election in 2015. Now that plain packs are back on the agenda in the country, worldwide discussion is expected to follow which could spell bad news for tobacco companies. Lots of brands claim to be...
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Plain Packaging Back in the Spotlight in the UK
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