Plan for Momentum Before It Happens (Russ Rieger of Not Dead Yet Media)

Music executive and Not Dead Yet Media founder Russ Rieger has worked with artists including The Replacements, Cyndi Lauper, Prong, Modern English, and The Prodigy. We discuss building diehard local fan bases, finding creative ways to break through, and creating sustainable careers without chasing short-term attention.Follow Russ Rieger:Instagram (Not Dead Yet Media)Website (Not Dead Yet Media)Linktree (The Indie Music Network Podcast)Follow Creatives Prevail:InstagramTikTokWebsiteAttention fellow creators! Check out the Creatives Prevail Resources page for guides, tools, and additional ways I can help you build your creative career.Enjoyed the episode? Leave a review, it helps more creators discover the show.Host: Michael ZimmerlichProduced by: Omelette PrevailPost-Production: EarthtoMoiraMusic by: Daphne GreeneGear Used in this Episode:Mic and Headphone Setup:Limelight Dynamic Mic (512 Audio / Warm Audio)Vocaster One (Focusrite)MBS9500 Microphone Boom Arm (On-Stage)Pro X2 Headphones (Logitech)Light Setup:Litra Beam (Logitech)Glide Lively Wall Lights (Govee)Squares (Twinkly)Key Light (Elgato)