Plan The Work, Work The Plan

We all need a little but of tough love today, and I'm serving it out because I've been hearing the same thing again and again. "I don't have time for marketing." Guess what? You're never going to have the time. You're probably never going to feel like it. Never going to wake up every morning and jump out of bed excited to do your marketing. I do, but that's a different story. If marketing isn't your thing, it's ok not to love it. But it's not ok not to do it. Just like your finances - you don't have to love it, you DO have to do it. You have to make time for it. You have to MAKE time for marketing. Because if you don't - your competitors will.