Plan your publicity for 2023

Are you kicking yourself for missing out on Christmas advent calendar or 12 days of Christmas countdown?

If so this podcast episode is for you.

It’s all about forward planning for 2023 so you can get ahead of yourself and make sure you’re maximising every opportunity.

So you can link the product or service you offer to seasonal content and bring more sales to your business.

It’s a really simple method, and it will mean you go into 2023 feeling ahead of the game.

Key topics and timings in this episode:

1:02 - Why this episode is for you if you’re one of those people who is kicking themselves for missing out on a Christmas advent calendar or a 12 day of Christmas countdown.

2.19 - What you get if you join my Plan your publicity class on January 4th at 1pm.

3.17 - How to get started with planning ahead - write down all of the products and services you sell in your pet business.

5.12 - Consider when are the key times people need your thing and create campaigns around them. For example, cat sitting in summer holidays.

8.04 - Campaign example - Sarah Jones from My Anxious Dog and her Dogs in yellow day.

7.19 - Making the most of awareness days that are linked to what you do.

9.44 - How to find out about awareness days. 

12.06 - Case study - Jo Sellers - Adore Your Adolescent Dog book. 

14.20 - Why you need to be thinking 90 days ahead when it comes to your marketing, especially for a new product or something big in your business. 

15.11 - How you can prepare a campaign if you’ve been nominated or shortlisted for an award to make sure you shout about it!

16.35 - Working with My Pets Get visible members on their Q1 goals.

17.49 - How the mini membership works.

19.28 - How the Plan your publicity for 2023 workshop works. (Sign up link is below)

20.18 - Thanks for supporting the podcast in 2022.

Links mentioned in this episode:

Sarah Jones from My Anxious Dog on her Dogs in Yellow campaign.

Fancy planning your marketing live every month?

My Pets Get Visible mini membership is just what you need.

It's at a no brainer price of £20 a month or £220 for the whole YEAR.

Head to the link below to pay monthly:

https://publicityforpetbusinesses.mykajabi.com/offers/7Hvpvxzr

Or here to pay in full. 

https://publicityforpetbusinesses.mykajabi.com/offers/RHWVfmqU

OR…

Get the replay of my Plan Your Publicity for 2023 class.

You get ideas for the whole year, and a workbook to put them in plus a guide on creating campaigns and what to include.

This is £37 and you can get the recording and all you need to plan your year on the link below.

https://publicityforpetbusinesses.mykajabi.com/offers/zNwRX65e

Pets Get Visible members get this as part of the package, so if you’re already in the mini-membership, please don’t buy it!