Planejamento de Ecommerce

from Bate Papo Sobre Ecommerce · host Bate Papo Sobre Ecommerce

Esse é o bate papo sobre Planejamento de Ecommerce, onde Gustavo Esteves CEO da Métricas Boss e diretor da Ecommerce PRO debate o assunto com a participação ilustre de Thiago Barone da Zinzane e Raphael Sarmento da Rocket Commerce e Wollner. Nesse bate papo falamos sobre: Metas de Compras não alinhadas a de Marketing; Como que eles planejam o negócio? Mês a Mês, o Ano todo? Como definem o orçamento de mídia x a meta? Plano de Ações e datas comemorativas; Plano B? Como deixar guardada aquela ação emergencial? Como planejar promoção x margem de lucro; Planejamento para o BlackFriday; Site > www.batepaposobreecommerce.com.br Site Ecommerce RJ > www.ecommercerj.com.br Instagram Ecommerce RJ > @ecommercepro #e-commerce

Episode metadata supplied by the publisher feed · Published Jun 1, 2020

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Planejamento de Ecommerce

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