Planet Rice: Building A Brand For Greater Impact In The Agriculture Business With Erin O’Donnell

The pandemic has undeniably shifted a number of things in doing business. And for a relatively conservative industry such as agriculture, pivoting toward the trend can be a bit more challenging. This is what our guest in this episode faced when COVID hit, realizing the need to bring their brand to the shelf and tell their sustainability story to the world. Erin O'Donnell, Vice President of Sales for Sun Valley Rice, joins Elliot Begoun to share with us how she took the opportunities brought on by the sudden changes and built a strong brand in the agriculture business. She talks about the health benefits of eating brown rice and the technology they use to make it more palatable. Creating more impact, Erin also tells us what they are doing in Northern California's rice industry to promote the environment, pushing forward their passion for sustainability with their products at Planet Rice. There are so many fresh insights to learn about being an entrepreneur within this industry that you can apply to your business. Join Erin as she imparts more!Love the show? Subscribe, rate, review, and share! tigbrands.com/tig-talks/