EPISODE · Apr 7, 2026 · 22 MIN
Planning a $100,000 Day using Virtual Events (Step-by-Step)
from Sold Out Events · host zach hesterberg
Are you a coach or consultant looking to create sold-out events and hit your first six-figure day? In this episode of Sold Out Events, host Zach Hesterberg breaks down exactly what it takes to generate over $100,000 in a single day, without needing huge audiences or thousands of buyers. Learn the "sold-out event" blueprint that Zach has used to help clients consistently deliver high-ticket offers and skyrocket their business growth. Inside, you’ll get a strategic, step-by-step guide to crafting a winning virtual event, from doing the math and designing your offer, to promoting with organic and paid traffic, and closing sales from the stage, plus the crucial post-event debriefs that drive exponential improvement and revenue growth. Whether you’re just getting started or you’re ready to scale your virtual and paid events, this episode covers every important detail, including event marketing, ticket pricing, show rates, conversion tactics, and sales psychology. If you’re ready to hit that first six-figure payday, this episode is for you! Zach covers: Six-figure event planning strategies Importance of doing the math Designing high-converting virtual events Selling tickets effectively and creatively Leveraging paid ads for predictable ticket sales Converting attendees with stage selling techniques Event debriefs and continual improvement Timestamps: 00:00 Making $100K in a single day 03:29 Using paid events for sales 09:01 Selling creatively like in grade school 12:11 Focusing your event on your method 14:40 Selling from stage basics 17:20 Fixing event pitch mistakes 20:53 Designing successful paid events About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.comDownload your free Paid Event Profit Playbook here: paidevents.com/free-playbookYoutube: @zachhesterbergInstagram: instagram.com/zachhesterberg/
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Are you a coach or consultant looking to create sold-out events and hit your first six-figure day? In this episode of Sold Out Events, host Zach Hesterberg breaks down exactly what it takes to generate over $100,000 in a single day, without needing huge audiences or thousands of buyers.
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Planning a $100,000 Day using Virtual Events (Step-by-Step)
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