Planning for '24 pt. 1 with Lee Wochner

"If you don't know where you're going, any road will take you there." These wise words by former Beatle, George Harrison, apply to life... and nonprofit marketing. Without a plan, your organization might be found wandering a lonely road, directionless.   In this episode, Counterintuity’s CEO, Lee Wochner, lays out the roadmap for creating a marketing plan for your organization, a plan that addresses the unique challenges 2024 will bring.   We start our journey by creating a vision. Understanding who you are as an entity – your character, persona, voice, and perception – is crucial in crafting a communications strategy that is authentic, consistent, and resonates with your audience. Next, it's time to develop your positioning, or the strategic process of defining and establishing how your organization presents itself. This sets your organization and marketing plan on a course, ensuring you don’t find yourself lost on the road to nowhere.   How do you do all this? Listen to this episode of C! Says! Creating your brand and voice worksheet.