Planning for Effective Outcomes #2: How to build upon or ...

What this episode covers

In Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling Author, Marcus Collins join me. Thanks to Tracksuit (affordable brand tracking) for supporting this Effie series. www.gotracksuit.com

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 1 hour and 13 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 3, 2026.

What is this episode about?

In Ep#2 of our Effie series, Chief Strategy Officers share how they validate, build upon or challenge briefs from their clients. Will Grundy of adam&eveTBWA, E.T. Franklin of Publicis Media, Elizabeth Paul of Martin and Professor and best-selling...

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