Planning for Effective Outcomes 2026 #1: CMOs on writing ...

What this episode covers

Colin Kavanagh, CMO at Pernod Ricard, Adam Craw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who writes the client brief. Thanks to the Effies and to Tracksuit for supporting this 6 part 2026 effectiveness series.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 43 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on April 5, 2026.

What is this episode about?

Colin Kavanagh, CMO at Pernod Ricard, Adam Craw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who...

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